Every result on this page starts with the business outcome, then carries a label for its highest verified stage — lead received, appointment/estimate set, booked, or collected — and the time it took. No inflated stages, no missing timeframes. The full stories, named, are on the clients page.
How to read a result here
Every result below is labeled with the highest stage we have verified, with the measurement period. A request that is not yet a confirmed booking is labeled as a request — that's the discipline that makes the rest of the numbers believable.
the client's biggest job ever — booked and collected within 90 days of the engagement starting
A Miami home-organization company serving affluent homeowners. Starting point: strong work, thin presence, and a pipeline that ran on word of mouth. Outcome at day 90: the company's largest contract to date — a $30,000 move-in organization project — won from a qualified inquiry the engagement produced, accepted, scheduled, and paid. For scale: that single job covers roughly four years of the founding rate, and the profile kept producing monthly consult work through months four to six.
The separate full case study walks through the decisions in order. The detailed lead-by-lead record is shared in a fit review, with the client's permission.
See the work live: brentwoodorganizers.com ↗
Apply for a founding-client spot Read the full case studyfrom a near-blank presence to a steady stream of inbound booking requests on SMS and WhatsApp
A newly established beauty studio in Cutler Bay with excellent hands and almost no digital footprint. Outcome at day 60: a steady, repeatable stream of inbound booking requests on the channels Miami actually books through — SMS and WhatsApp — continuing and compounding through month six.
Why the label stops here: we verified inbound booking requests. Which of them became confirmed appointments and paid services is now being reconciled with the client — the moment that's confirmed, this card moves up a stage. We would rather publish a request than claim a booking we haven't verified.
See the work live: beautybyyulis.com ↗
Apply for a founding-client spot Read the full case studyThe common thread
Both engagements started from the business outcome — the kind of job worth winning — and built the path to it, not the other way around.
Neither result came from a deck. Both came from an operator running the path day to day and keeping a shared record of what it produced.
Both are judged on the same four stages — lead, appointment, booked, collected — with the honest label for the highest verified one, and the timeframe attached.