Miami, FL · One operator, real accountability

Get found by your next customer right here in Miami.

I'm Michel — a one-person local SEO agency for Miami home-service and beauty businesses. No account managers, no junior specialists, no $10K contracts you can't see into. You talk to the person actually doing the work — and I guarantee the outcome in writing.

For established Miami businesses · $2,500/month · 3-month minimum

Michel Lacle, local SEO consultant in Miami
Michel Lacle — Miami. I build the strategy, climb the rankings, and answer my own phone.
90 days

The 90-day map pack guarantee

If I can't get your business onto page 1 of the Miami map pack for your top 3 core services within 90 days of going live — your 4th month is free. I publish this guarantee because I've already run this playbook twice in the last year, and I'd rather put my money where my rankings are.

Proof, not promises

Two Miami clients. Two first quarters.

I don't name clients without permission, so here they are by trade — because the trade is the point.

Home organizationMiami
$30,000

…was a Miami home-organization company's biggest job ever. It came in 3 months after we went live.

Read the full breakdown →
Beauty studioCutler Bay
2 months

…from a blank Google presence to a steady stream of inbound booking requests on SMS and WhatsApp.

Read the full breakdown →

Who I work with

Narrow on purpose.

"Marketing agency for everyone" is how you end up with a site that sounds like everyone's and converts no one. I work where one missed call can cost real money, and where Miami locals actually search.

The offer

One retainer. No tiers, no upsell maze.

I keep it to one, on purpose. It covers the entire local-search job, and the price is on the page because a number that only appears on the second call is usually a number you'll regret.

$2,500/month

3-month minimum. I only take on as many Miami businesses as I can actually dominate for — when your trade and neighborhood are full, I'll say so.

  • Google Business Profile built or rebuilt around your 3 core services
  • Local off-page work: citations, Miami review engine, competitor gap work
  • Review strategy that keeps honest 4.8+ reviews flowing in
  • Monthly ranking + map pack report you can read in 60 seconds
  • Direct line to me — the person doing the work, in Miami
  • The 90-day guarantee, in writing, from day one
Schedule a consultation

Straight answers

What people ask before we work together

How long before I see anything?

Google Business Profile fixes and review velocity often move the map pack within 2–4 weeks. Citations and off-page work take longer to land. That's why the guarantee is scoped to 90 days — and why I commit to the map pack first, because that's the metric that pays your bills.

Why a 3-month minimum?

Because local SEO that stops in month two is local SEO that never happened. Three months is the minimum distance between "we started" and "this is defensible, provable, and yours to keep when you leave."

Do you work with my industry?

If it's a Miami business where customers find you on Google, and a single booking can pay for several months of the retainer, we should talk. If you book dozens of small ones a week at under ~$200 each, an ads budget is usually smarter money than SEO — and I will say so during our consultation rather than take your money.

What do I actually get each month?

A short written report: map pack positions for your 3 core services, review velocity, what I did, what I'm doing next. No 40-slide decks. If something jumps, you get a text from me the same day.

What if I already work with someone?

Schedule a consultation and we can discuss your current provider's work, your goals, and whether there is a meaningful opportunity for me to improve the result.

Ready to build a stronger local client pipeline?

Schedule a consultation to discuss your market, your most valuable services, and whether an ongoing local SEO engagement is the right move.

Schedule a consultation
☀️

A true, odd footnote: this entire operation — the site, the tools that build it, the working data — runs on solar power at my Miami office, on private local AI models. Nothing you send me gets fed to a third party's model, and your client data never leaves a machine I control.