Miami, FL · One operator, real accountability

Get found by your next customer right here in Miami.

I'm Michel — a one-person local SEO agency for Miami home-service and beauty businesses. No account managers, no junior specialists, no $10K contracts you can't see into. You talk to the person actually doing the work — and I guarantee the outcome in writing.

Free audit · 24-hour turnaround · No obligation

Michel Lacle, local SEO consultant in Miami
Michel Lacle — Miami. I run the audits, climb the rankings, and answer my own phone.
90 days

The 90-day map pack guarantee

If I can't get your business onto page 1 of the Miami map pack for your top 3 core services within 90 days of going live — your 4th month is free. I publish this guarantee because I've already run this playbook twice in the last year, and I'd rather put my money where my rankings are.

Proof, not promises

Two Miami clients. Two first quarters.

I don't name clients without permission, so here they are by trade — because the trade is the point.

Home organizationMiami
$30,000

…was a Miami home-organization company's biggest job ever. It came in 3 months after we went live.

Read the full breakdown →
Beauty studioCutler Bay
2 months

…from a blank Google presence to a steady stream of inbound booking requests on SMS and WhatsApp.

Read the full breakdown →

Who I work with

Narrow on purpose.

"Marketing agency for everyone" is how you end up with a site that sounds like everyone's and converts no one. I work where one missed call can cost real money, and where Miami locals actually search.

The offer

One retainer. No tiers, no upsell maze.

I keep it to one, on purpose. It covers the entire local-search job, and the price is on the page because a number that only appears on the second call is usually a number you'll regret.

$2,500/month

3-month minimum. I only take on as many Miami businesses as I can actually dominate for — when your trade and neighborhood are full, I'll say so.

  • Google Business Profile built or rebuilt around your 3 core services
  • Local off-page work: citations, Miami review engine, competitor gap work
  • Review strategy that keeps honest 4.8+ reviews flowing in
  • Monthly ranking + map pack report you can read in 60 seconds
  • Direct line to me — the person doing the work, in Miami
  • The 90-day guarantee, in writing, from day one
Start with the free audit

Straight answers

What people ask before the audit

How long before I see anything?

Google Business Profile fixes and review velocity often move the map pack within 2–4 weeks. Citations and off-page work take longer to land. That's why the guarantee is scoped to 90 days — and why I commit to the map pack first, because that's the metric that pays your bills.

Why a 3-month minimum?

Because local SEO that stops in month two is local SEO that never happened. Three months is the minimum distance between "we started" and "this is defensible, provable, and yours to keep when you leave."

Do you work with my industry?

If it's a Miami business where customers find you on Google, and a single booking can pay for several months of the retainer, we should talk. If you book dozens of small ones a week at under ~$200 each, an ads budget is usually smarter money than SEO — and I'll tell you that on the audit call rather than take your money.

What do I actually get each month?

A short written report: map pack positions for your 3 core services, review velocity, what I did, what I'm doing next. No 40-slide decks. If something jumps, you get a text from me the same day.

What if I already work with someone?

Take the free audit and put it side by side with what your current provider shows you. Most audits I do expose at least one blind spot — and it costs nothing to see it.

Find out exactly how Miami sees your business right now.

I'll pull your map pack positions, your Google Business Profile health, and your top competitors' local footprint — and send it to you within 24 hours. Free, whether or not we ever work together.

Get my free local SEO audit
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A true, odd footnote: this entire operation — the site, the tools that build it, the working data — runs on solar power at my Miami office, on private local AI models. Nothing you send me gets fed to a third party's model, and your client data never leaves a machine I control.